Emma Loveday-Hill

“Emma Loveday-Hill at Prettys has become very much a part of our team.  She is my ‘go to’ person for all aspects of data protection compliance. I know that with Emma on board I can be sure we are going to be keeping on the right side of the law and protecting our thriving business. Data is key part of any business but especially one like ours and it pays to have a strong external support team to help us comply”. 


Emma Loveday-Hill is Head of the Data Protection and Privacy Team and also part of the Employment Services team. Emma joined Prettys in 2012, becoming an Associate in 2015, and a Senior Associate in 2018, before becoming a Partner in 2022.


Emma specialises in Data Protection and Privacy law, and became Head of the Data Protection and Privacy Team in April 2023.

Emma advises on all data protection and privacy-related issues, including legislative compliance, policies and other documents, data subject rights, data breaches, and international data transfers.  Emma has a particular interest in AI, the introduction of new systems and technologies, and regularly assists her clients in relation to this to ensure compliance with the data protection legislation.   

She is an IAPP (International Association of Privacy Professionals), Certified Information Privacy Manager (CIPM) and a Certified Information Privacy Professional (CIPP). 

Emma advises a range of public and private sector clients within a variety of sectors - including healthcare, transport and logistics, not-for-profit, finance and property.

Emma also has a strong background in employment law where she regularly advised clients on all employment and human resources-related matters, such as restructures, performance management and discipline and grievance matters as well as in relation to working time, holiday entitlement and holiday pay.

Emma also delivers training sessions on a variety of both employment and data protection-related topics.


Emma’s recent data protection work includes:

  • Carrying out discovery exercises for a number of clients to ascertain their level of compliance with the data protection legislation and principles and identify any issues and next steps;
  • Preparing data protection-related documents and policies;
  • Advising a global client in relation to all aspects of its data protection compliance, including in relation to its new projects, and assisting with the completion of data protection impact assessments, reviewing the data protection provisions in the contracts, meeting with vendors, and advising in relation to potential issues and next steps;
  • Advising an international client in relation to the transfer of data internationally, both within, and outside of companies in its group; and
  • Advising in relation to website privacy policies and cookie policies, and assisting a client with a complaint relating to their use of cookies. 

Emma’s Employment work includes:

  • defending tribunal claims involving claims for whistleblowing, discrimination and unfair dismissal;
  • advising on the enforceability of restrictive covenants;  
  • advising on TUPE; and
  • assisting numerous large organisations with settlement negotiations and documentation.


In her free time, Emma enjoys spending time with her family, going on holidays and walking her dogs.